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LOUISIANA, 1943. A store and street signs along U. S. Highway 90 in Raceland, Louisiana
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LOUISIANA, 1943. A store and street signs along U. S. Highway 90 in Raceland, Louisiana
LOUISIANA, 1943.
A store and street signs along U.S. Highway 90 in Raceland, Louisiana. Photograph by John Vachon, March 1943
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Media ID 13218007
1943 Beer Highway Louisiana March Sign Store Vachon Regal Restroom
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EDITORS COMMENTS
This print takes us back to the year 1943 in Raceland, Louisiana. The image captures a bustling scene along U. S. Highway 90, where a store stands proudly amidst its surroundings. Street signs line the road, guiding travelers on their journey through this charming southern town. Photographed by John Vachon in March of that year, this snapshot perfectly encapsulates the essence of mid-century America. The storefront exudes an inviting atmosphere with its vintage signage and rustic charm. It serves as a reminder of simpler times when small-town stores were at the heart of communities. The photograph showcases not only the store but also highlights various elements that define life during that era: from the classic American cars parked nearby to the Regal Beer sign adorning one side of the building. These details transport us back to a time when local businesses thrived and served as gathering places for neighbors and friends. As we admire this piece captured by Vachon's lens, we are reminded of how photographs have an incredible power to preserve history and evoke nostalgia. This particular image allows us to glimpse into everyday life in Louisiana during 1943—a moment frozen in time forever thanks to Granger Art on Demand's dedication to preserving these historical treasures for future generations.
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