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Poster, c1880, for Pratts Healing Ointment

Poster, c1880, for Pratts Healing Ointment


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Poster, c1880, for Pratts Healing Ointment

AMERICAN PATENT MEDICINE.
Poster, c1880, for Pratts Healing Ointment

Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age

Media ID 8867525

1880 Advertising Fake Fraud Logo Ointment Patent Patent Medicine Poster Pratt Quack


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EDITORS COMMENTS
This vintage poster from the late 19th century showcases the advertising prowess of American patent medicine. The "Poster, c1880, for Pratts Healing Ointment" is a testament to the power of visual storytelling in promoting products during that era. The artwork features a bold and eye-catching logo for Pratts Healing Ointment, designed to grab attention and leave a lasting impression on viewers. The vibrant colors and intricate details draw you into a world where this ointment claims to be the ultimate remedy for all ailments. Intriguingly, this advertisement reveals some common themes associated with quackery in those times. It depicts two men standing beside a bedridden patient who seems miraculously cured thanks to Pratts Healing Ointment. This clever use of before-and-after imagery aims to convince potential customers of its effectiveness. However, it's important to note that this poster also hints at fraudulent practices prevalent within the patent medicine industry at that time. While not directly mentioning commercial use or endorsing any specific company, it sheds light on how these advertisements often relied on exaggerated claims and false promises. As we gaze upon this piece of history captured by The Granger Collection in New York, we are transported back in time when horse-drawn carriages roamed America's streets and patent medicines promised miraculous results. It serves as a reminder of how far advertising has come while also cautioning us about falling prey to deceptive marketing tactics even today.

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