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For Aunt Jemima Pancake mix, from an American magazine
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For Aunt Jemima Pancake mix, from an American magazine
AUNT JEMIMA AD, 1948.
For Aunt Jemima Pancake mix, from an American magazine
Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age
Media ID 7832513
1948 Advertising Aunt Breakfast Caricature Domestic Jemima Logo Racial Stereotype Pancake
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EDITORS COMMENTS
This print from 1948 showcases an iconic advertisement for Aunt Jemima Pancake mix, as featured in an American magazine. The image prominently displays the familiar logo of Aunt Jemima, a beloved figure associated with delicious homemade breakfasts. This vintage ad captures the essence of domestic bliss and highlights the appeal of this popular pancake mix. The advertisement features a middle-aged African American woman, affectionately known as Aunt Jemima, who becomes synonymous with comfort and quality in the kitchen. While this portrayal may be seen by some as a racial stereotype today, it is important to acknowledge that during its time, this caricature was widely accepted. The text accompanying the image emphasizes the convenience and taste of Aunt Jemima Pancake mix, inviting readers to indulge in a delightful breakfast experience. This nostalgic piece serves as a reminder of how advertising has evolved over time while reflecting on cultural attitudes prevalent during that era. Preserved by The Granger Collection in New York City, this print offers us a glimpse into America's past and its complex relationship with race and marketing. It sparks conversations about representation and reminds us to critically examine historical artifacts through modern lenses.
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