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WWI: POSTER, 1917. Sugar means ships - The consumption of sugar sweetened drinks

WWI: POSTER, 1917. Sugar means ships - The consumption of sugar sweetened drinks


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WWI: POSTER, 1917. Sugar means ships - The consumption of sugar sweetened drinks

WWI: POSTER, 1917.
Sugar means ships - The consumption of sugar sweetened drinks must be reduced - For your beverages 400 million lbs. of sugar were imported in ships last year. Every ship is needed to carry soldiers and supplies now. Lithograph by Ernest Fuhr for the United States Food Administration, 1917

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Media ID 12394849

1917 Drink Drinking Ernest Food Administration Homefront Poster Rationing Ship Straw Sugar United States World War I Consumption


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EDITORS COMMENTS
This photograph captures a powerful World War I poster from 1917, reminding viewers of the critical role sugar plays in supporting the war effort. The poster's central message is clear: "Sugar means ships - The consumption of sugar sweetened drinks must be reduced". Created by Ernest Fuhr for the United States Food Administration, this lithograph aims to raise awareness about the importance of conserving sugar resources during wartime. The image showcases a group of men gathered around a table, each holding a straw as they eagerly drink their sugary beverages. Their expressions convey blissful ignorance towards the consequences of their actions. Text boldly reminds us that last year alone, 400 million pounds of sugar were imported on ships solely for beverage production. With every ship being urgently needed to transport soldiers and supplies to support our troops overseas, it becomes evident that reducing sugar consumption is not just an option but an obligation. Through its clever use of cartoon-like illustrations and concise messaging, this poster effectively communicates the need for rationing and sacrifice on the homefront during World War I. As we gaze upon this historic artifact captured by Granger Art on Demand, we are reminded that even seemingly small choices can have significant impacts in times of crisis.

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