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AD: ALCOHOL, 1946. Advertisement for Vermouth Bianco. Lithograph by Marcello Dudovich
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AD: ALCOHOL, 1946. Advertisement for Vermouth Bianco. Lithograph by Marcello Dudovich
AD: ALCOHOL, 1946.
Advertisement for Vermouth Bianco. Lithograph by Marcello Dudovich, 1946
Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age
Media ID 13640509
1946 Clown Design Grape Bianco Marcello Vermouth
EDITORS COMMENTS
AD: ALCOHOL, 1946. A captivating lithograph by Marcello Dudovich transports us back to the vibrant world of Italian advertising in the mid-20th century. This advertisement for Vermouth Bianco exudes elegance and charm, showcasing a woman and a clown amidst a backdrop of luscious grape vines. Dudovich's masterful design captures the essence of this Italian vermouth brand with its meticulous attention to detail. The woman, dressed in an exquisite gown, holds a glass of Vermouth Bianco delicately in her hand, while the clown playfully interacts with her. Their expressions convey joy and celebration, inviting viewers into a world where pleasure and sophistication intertwine. The use of color is strikingly vivid - from the rich purples and greens of the grapes to the warm hues that illuminate their faces. Every element within this lithograph has been carefully crafted to evoke desire and allure. As we admire this artwork, we are transported to an era when advertising was not just about selling products but also about creating art that resonated with people on an emotional level. Dudovich's lithograph exemplifies his ability to blend commercial intent seamlessly with artistic expression. This print from Granger Art on Demand allows us to appreciate both the historical significance of this advertisement as well as its enduring aesthetic appeal. It serves as a reminder that even within commercial realms, art can transcend time and continue captivating audiences decades later.
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